The playbook for building a pest control book of business that lasts well past the summer rush.
Walk the homeowner through exactly what the service covers — no ambiguity.
Answer pricing questions directly, including what happens after any intro period.
Explain the agreement clearly — term, cancellation policy, and what they're signing.
Confirm the homeowner understands the commitment before signing.
Leave space for questions. Rushing kills retention and invites chargebacks.
These are follow-up gold. Track the interest level, objection, and best time to return. A warm lead this summer is your first close next summer.
Intel for next summer. Know which streets are saturated, which objections repeat, and where the competition already closed.
Touch base after the first service. Set expectations and catch issues early.
Communicate any billing changes proactively — surprises cause cancellations.
Reach out before the renewal date. Remind them of value, not just the charge.
Have a defined outreach for cancelled accounts. Some just need a better offer or timing.
Every rep knows their assigned area before the day starts. No overlap, no confusion.
Managers can see activity as it happens — not 12 hours later on a spreadsheet.
Doors logged as they're knocked. No end-of-day memory exercises.
Quick daily standup with the map. Where did we hit? Where do we go? What's warm?