Effort without measurement is a treadmill. The managers who consistently grow their teams watch a small number of metrics every day and use those numbers to coach, redeploy, and prioritize.
A weak number anywhere in this chain is a coaching opportunity. Scan them every morning in 60 seconds.
The most basic activity metric and the foundation of everything else. If you don't know how many doors each rep is putting in, every other number is impossible to interpret.
The percentage of knocks that turn into a real conversation. Doors knocked is the input; contact rate is the first quality metric.
Of conversations had, what percentage end with an appointment booked? This is where pitch quality lives.
A booked appointment is not a kept appointment. Sit rate measures the percentage of bookings that turn into a real meeting at the home.
The most-talked-about metric in sales is usually the last one you should look at — because by the time it's low, the problem is upstream.
How many of yesterday's "interested but not yet" doors actually got followed up on? The leakiest part of most D2D operations — and almost nobody measures it.
What percentage of your assigned territory got worked this week? Two problems hide here: overlap (reps working the same streets) and cherry-picking (gravitating to easy neighborhoods).
Most D2D teams don't track these numbers because manually capturing them at the door is impossible and capturing them after the fact is unreliable. By Friday, nobody remembers their Tuesday contact rate. The case for tracking software isn't features or dashboards — it's that without it, these seven numbers are guesses. With it, they're a system you can manage by.
KnockIQ automatically tracks every door — one tap per outcome — and turns those taps into the metrics above.
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